I’m no stranger to attending The Makeup Show NYC and this year, it’s as if the event snuck up on me! Now in its 10th year, TMS is an opportunity for pro makeup artists and beauty enthusiasts to learn new techniques, sit in on some amazing keynotes (this year Billy B, David Klasfeld (founder of Obsessive Compulsive Cosmetics), and Rebecca Restrepo are all set to take the main stage), and more.
I first learned about Obsessive Compulsive Cosmetics back in ’09 at The Makeup Show (read more here) and now they’re available in Sephora with quite the cult following. This is THE place to discover new brands while stocking up on your kit.
Tickets are still available so purchase yours (I recommend the two day pass if you can handle crowds because there is SO MUCH to see and learn). You won’t want to miss out.
In the print world, May magazines tend to be dubbed the “beauty issue” with pages upon pages of beauty advice, new products, tips, etc. It seems this year us beauty bloggers had our own reason to celebrate.
Earlier this month, I attended The Makeup Show to learn what’s new and learn from the pro’s. Now in its ninth year, TMS continues to be a platform for top beauty brands to launch their most coveted products (remember OCC Lip Tars??). Highlights include: Sephora Collection showcased their PRO makeup brush collection (perfect for makeup artists and consumers seeing that Sephora is a leader in terms of beauty retailers). OFRA’s Foundation Stick launched exclusively at the show this year in seven new shades and provides sheer-to-full coverage. Lauren Napier launched her new CLEANSE by LAUREN NAPIER facial cleansing wipes which allows you to cleanse on-the-go. Whether you take one or three, the wipes remain saturated and ready for use. Charlotte Tilbury debuted her collection (which arrives on US shores this fall!)
Kevyn Aucoin’s final makeup kit
This year, The Makeup Show paid homage to the legendary Kevyn Aucoin with the “The Makeup Show Icon Gallery.” The Makeup Show worked with Kevyn Aucoin Beauty to showcase never-before-seen pieces from Kevyn Aucoin’s life work, celebrating his dedication to the art of makeup. It was great seeing throwback images all while learning more about his career.
BEAUTYCON NYC First panel of the day featuring Whitney Port, Fleur de Force, Kandee Johnson, Joe Zee, among others
From makeup professionals to YouTube beauty gurus, BeautyCon NYC was an eye opening event. As a marketer (day time gig), I’ve always understood the valuer of the beauty guru even when coworkers laughed or dismissed them as “little girls in their bedrooms” (<—actual thing someone said to me once). As a beauty consumer, I live on YouTube beauty tutorials and reviews because I see sometimes honest reviews from my peers about products I’m interested in buying. BeautyCon showed me just how influential these young content creators are (there wee lines just to meet the YouTubers and I even saw tears. Real. Tears).
Me and Carli Bybel - I actually love this girl. She’s gorgeous, so sweet and humble
BeautyCon is a fashion and beauty summit for the internet’s most influential beauty and fashion gurus and their ever-growing number of fans. Partnering with ELLE Magazine, the event hosted panel discussions (Rise of the Digital Influencer) and events (brand meet ups, makeup consultations with Bare Minerals, dance floor, etc.).
I couldn’t help but take a picture with Brett (Carli’s boo thang); who told me I’d find love and I nearly died because he’s like a baby and I felt old. Whatever…a gal needs an ego booster.
Overall it was interesting to hear what these content creators had to say. TL;DR
Be yourself when creating videos online
Confidence is key
Screw the internet haters (there’s often something wrong with them and they’re projecting)
So many young millenials want to be entrepreneurs and YouTube is allowing them to become just that
Have patience (for example it’s been four-ish years since Whitney Port stopped being on reality TV but she’s still hanging in there regarding her clothing line)
Reality TV isn’t reality, per Joe Zee (who left his post in print media at ELLE to go work in digital at Yahoo!)
Where there’s a photobooth, there’s Eileen. Also as if the photos above weren’t proof, I been drankin’
That’s been my month friends. Regularly scheduled blog posts will resume in June.
Disclosure: I attended both events gratis as press but all opinions are my own, etc. etc.
blouse: H&M; jeans: Hudson Jeans; shoes: Shoe Dazzle; bag: Rebecca Minkoff; watch: Anthropologie; bangle: Kate Spade; rings: Kate Spade and Giles and Brother
Yesterday’s outfit was just a casual one since my day consisted of brunch and a quick preview The Makeup Show in NYC. The Makeup Show consists of two full days of the newest beauty products, seminars, forums and hands-on workshops all for makeup industry pros. Makeup artists and students come to learn about the newest lines and product launches as well as hear from a few of the biggest names (Johnny Lavoy, Ricky Wilson, and Crystal Wright to name a few) on how to grow themselves as an artist and business.
This is also the first year where a Career Fair is being introduced (only 400 attendees allowed!) Also, launching at this event is a limited edition brush line. The full set of 13 - created by makeup artists James Vincent, Jon Hennessey, Orlando Santiago, and Danessa Myricks - each personalized with each individual The Makeup Show Artist’s signature to mark their essential tools, technique and style.
The Makeup Show NYC 2012 is a pro-only event happening May 13th and 14th.
If you are a makeup artist and want to get serious about your career, this is one event not to be missed. Every year, for the past five years, makeup brands have descended upon New York (and Miami) to connect with makeup artists all over the world. Whether you’re a seasoned pro or a new kid on the block, this is for you. At The Makeup Show you discover the latest products, sit in on classes taught by some of the best in the industry- for everything from honing skills for editorial beauty, airbrush secrets, FX, makeup for HD TV, film and theater, to the perfect bride.
This year over 70 pro-makeup industry companies will be in attendance, including Make Up For Ever, Inglot and Temptu Pro, Crown Brush and Alcone, Becca Cosmetics, Dermalogica, Korres Natural Products, L’Oreal, M.A.C Cosmetics, and many more.
Head on over to www.themakeupshow.com to see the full list of who will be there and to register!
Remember back in May when I attended The Makeup Show NYC? Well, those same people are bringing us The Artist Summit being held in Miami and Chicago later this year.
If I could take a trip to any one of those cities, I would!
The Artist Summit will bring together celebrity artists from beauty, fashion, film and television, top pro-beauty brands and educators with pro makeup artists, hairstylists, business owners and students from across the globe for three days of education, community building and networking. The events are open to pros from any are of the makeup and beauty industries.
At these summits, there will be over 70 educational experiences, including seminars, hands-on workshops, keynotes and panel presentations. In attendance, there will be some of the makeup industry’s most inspirational educators including: brand owners Eugenia Weston of Senna, David Klasfeld of Obsessive Compulsive Cosmetics and Alison Raffaele of Alison Raffaele Cosmetics; MAC Cosmetics Senior Artists Romero Jennings and Fred Vellon and celebrity artists Matin, Johnny Lavoy, Eve Pearl and Davide.
Whew!
The Artist Summit will be in Miami on October 3-5 at the Miami Beach Convention Center and The Artist Summit Chicago will be held October 10-12 at River East Art Center.
Tickets start at $65 advance purchase and range up to $290 for an All Access Summit Pass. For more info on ticket purchase information along with a complete listing of The Summit Shop participating brands, updated education listings, presenter bios and other program details can be found by visiting www.theartistsummit.com.
Earlier this month, I attended 
Kevyn Aucoin’s final makeup kit
First panel of the day featuring Whitney Port, Fleur de Force, Kandee Johnson, Joe Zee, among others
Me and 
Where there’s a photobooth, there’s Eileen. Also as if the photos above weren’t proof, I been drankin’
