rachel roy x feed india

For some people, doing good seems to come natural. It’s inherently part of their DNA and any chance to give back is taken. One such woman whom I’ve admired for that reason alone is designer Rachel Roy, who has over the years raised awareness and funds to support Ghana, Haiti, and Japan.

Last year during her travels to India (a trip Rachel called “emotional”), she worked with local artisans to create the FEED India bag.

The best part of the initiative is that each FEED India bag ($78) sold will provide 100 meals to hungry school children in India. I’ve been a longtime supporter of FEED because each collaboration is beyond looking cute for a cause. It’s about helping to fight hunger and eliminate malnutrition throughout the world. The FEED India bag is available in two colors online, so hop to it!

Event alert! If you’re in the NYC area, Rachel and Lauren Bush (founder of FEED Projects) are going to be at Bloomingdale’s on 59th for a special shopping event. Details below!