Anastasia Beverly Hills is one of those brands that I watch and admire simply because they understand social media and how to leverage the beauty community to their benefit. I can’t help as I work full time in digital AND I write a beauty blog.
Over the past year or two ABH has gone from a brand known for brow care to a full fledged color cosmetic line. Her palettes are oft seen in YouTube tutorials and her liquid lipsticks caused social pandemonium when they were first released. It seems as if some shades are just always sold out! I’m no stranger to her products having purchased the Amrezy palette when it was released (I love Amra because she’s a total Brooklyn girl despite having “made” it) (made it being that she’s internet famous) (what?).
I was planning on skipping the World Traveler Palette ($30) but one quick swatch in Sephora and I knew there was no way I wasn’t going to go home with it. I mean look at it…
With 12 shades (some are part of her permanent collection including Morocco, Noir, and Soft Peach), this limited edition palette has a pretty mix of neutral shades and the beautiful pop of color. What I love most is the range of finishes available. It’s great to have metallic shadows but I love it when they include matte shades, particularly crease colors. The shadows in this palette formulated to be applied wet or dry.
The Anastasia Beverly Hills Shadow Couture World Traveler Palette is available now online and at Sephora.
